SIETAR Europa convenes regular congresses, conferences and webinars as its principal means of supporting professional competence and networking for its members and those working in the intercultural field or in an international environment. The aim is to promote success in international relations by understanding the etiquette, the thinking, the business and social practices of those with cultures other than our own. To this end SIETAR Europa is delighted to announce the decision to hold a congress in Tallinn, Estonia, in May 2013.

The theme for the congress is Global Reach—Local Touch.

The Congress:

The congress will be a world class event using 21st century technology that realizes our vision of “Global Reach” to SIETARs worldwide (our traditional audience) but will also be attractive to our stakeholders and targets in commerce, government, NGOs, education, diplomacy, public awareness, etc.

The development of new technologies provides us with the opportunity to launch a “glocal” congress, an event in which those participants who chose to come to the chosen venue can be joined by groups and individuals worldwide in real-time, interactive events via commonly available technology.

The Aim:

This congress aims to help you gain an insight into the way people in another country think, work and behave. It is certainly the chance to tell them about your own way of life and working practices. Ultimately, it will make you more successful in your professional life, whether you deal with foreign colleagues at home or abroad - trying to help each other and others to be able to practically exercise  Global Reach—Local Touch in how we think and behave and exercise our professions.